02 RHODE 12/22

For the Lip Peptide product launch and campaign at Hailey Beiber’s skincare company, rhode, I was tasked with creating an iteration of the rhode logo that would be utilized in the global campaign, specific to the products. 

This product collection was an especially large-scale launch, as the campaign expanded rhode from a niche skincare brand to a beauty empire. The lip tint comes in four unqiue colorways, reflected in each of the logos I designed: espresso, ribbon, raspberry jelly, and toast. 

The logo features handdrawn letterforms which play off of the original logo, while mimicking the liquidity of the product. It is meant to appear as though the letters were smeared by the product applicator or oozing from the product tube. I rendered the logo in 3D, adding shine, gloss, and a touch of transparency to fully appear as if it were made out of the product.

This wordmark has been applied to packaging, PR boxes, table-settings, dj-set projections, social media (over 20 individual posts on rhode and Hailey Beiber’s accounts with millions of impressions), order confirmation emails, and the rhode website. 

Most recently, the logo has been applied to the jelly bean peptide lip tint campaign, a special edition campaign in honor of Hailey’s birthday which features a sparkly, jelly bean-pink version.

This project was completed at Chandelier Creative, a NYC based creative agency. Jelly bean launch date November 16, 2023. Original lip tint launch September 21, 2023. The original campaign has recieved press from Vogue, WWD, Forbes, Byrdie, Glamour Magazine UK, Nylon, Hypbae, and Her Campus.


is a graphic designer, typographer, + creative director currently based in New York, New York. Emma is a multi-disciplinary designer, creative, and problem solver. Her approach to design is generative, dynamic, and organized. Many of her personal design endeavors explore themes of experimentality, print-ness, design for surface, and variation in modes of making.

Emma enjoys creating identity systems, designing type, dabbling in 3D modeling, and all things print. Having expirience in various pockets of the industry, she is well versed in editorial print design, agency life, and now in-house digital design.

Emma holds a BFA in Graphic Design from the Rhode Island School of Design.

Emma is currently at Rag & Bone as the digital designer. Emma is additionally a ceramicist and contemporary painter.

Emma is always looking for opportunities to strengthen and develop her design skills, exercise her creativity and curiosity, and create community through collaboration. Currently, she is accepting freelance inquiries.

Emma is currently based in New York, New York.

Rag & Bone
Chandelier Creative
Baron & Baron
Black Math
Martha Stewart Living

Previously, Emma has worked with clients such as Dior Magazine, Mugler, Louis Vuitton, Zara Home+, rhode, SKIMS, Neiman Marcus, NARS, and Khaite.

Rag & Bone
SONDER Ceramics

Chandelier Creative
Black Math
Martha Stewart Living Magazine

Lamar Dodd School of Art C-U-B-E Gallery, Athens, GA
Sort Later, Woods Gerry Gallery, Providence, RI
Gonda Fund Awarded Recipient
Sounds About Riso 4.0 Gallery, Dumbo, NY
Portals: RISD Graphic Design Triennial, Woods Gerry Gallery, Providence, RI
Interview with Laura Brown / The Brown Daily Herald

Explore tags: Editorial, Publication Design, Identity Design, Branding, Exhibition Design, Type Design, and Web Design.