04 RHODE 12/22
For the Lip Peptide product launch and campaign at Hailey Beiber’s skincare company, rhode, I was tasked with creating an iteration of the rhode logo that would be utilized in the global campaign, specific to the products.
This product collection was an especially large-scale launch, as the campaign expanded rhode from a niche skincare brand to a beauty empire. The lip tint comes in four unqiue colorways, reflected in each of the logos I designed: espresso, ribbon, raspberry jelly, and toast.
The logo features handdrawn letterforms which play off of the original logo, while mimicking the liquidity of the product. It is meant to appear as though the letters were smeared by the product applicator or oozing from the product tube. I rendered the logo in 3D, adding shine, gloss, and a touch of transparency to fully appear as if it were made out of the product.
This wordmark has been applied to packaging, PR boxes, table-settings, dj-set projections, social media (over 20 individual posts on rhode and Hailey Beiber’s accounts with millions of impressions), order confirmation emails, and the rhode website.
Most recently, the logo has been applied to the jelly bean peptide lip tint campaign, a special edition campaign in honor of Hailey’s birthday which features a sparkly, jelly bean-pink version.
This project was completed at Chandelier Creative, a NYC based creative agency. Jelly bean launch date November 16, 2023. Original lip tint launch September 21, 2023. The original campaign has recieved press from Vogue, WWD, Forbes, Byrdie, Glamour Magazine UK, Nylon, Hypbae, and Her Campus.
@rhode
@haileybieber
@drewvickers
@michael_scanlon_
@laurenratner
@kelseybidelniyat
@carlyeaburke
@patienceharding
@danixmichelle
@leahdarcymakeup
@joeygeorge
@chandeliercreative
EMMA NOEL
is a graphic designer, typographer + creative director based between Copenhagen, Denmark and Brooklyn, New York. Emma is a multi-disciplinary thinker, creative, and problem solver. Her approach to design is generative, dynamic, and often multi-faceted. Many of her design endeavors explore themes of experimentally, print-ness, design for surface, and variation in modes of making.
Emma enjoys building identity systems, working with type and layout, dabbling in 3D rendering, and all things print. Her professional experiences span across creative agencies in advertising and design, art direction for global and luxury brands, in-house digital design, and editorial design for print.
Emma holds a BFA in Graphic Design from the Rhode Island School of Design.
Emma is also a MA candidate in Graphic Communications at the Royal Danish Academy.
Most recently, Emma was at ELLE Magazine (US).
She is also a ceramicist and contemporary painter.
Emma is currently based between Copenhagen, Denmark and Brooklyn, New York.
CURRENTLY
SONDER Ceramics
PREVIOUSLY
ELLE Magazine
Rag & Bone
Chandelier Creative
Baron&Baron
CM(WHY)K Inc.
Black Math
Martha Stewart Living Magazine
Previously, Emma has worked with clients such as rhode, Dior Magazine, Mugler, Louis Vuitton, Zara Home+, SKIMS, Neiman Marcus, NARS, and Khaite.
AWARDS + SHOWS
Lamar Dodd School of Art C-U-B-E Gallery, Athens, GA
Sort Later, Woods Gerry Gallery, Providence, RI
Gonda Fund Awarded Recipient
Sounds About Riso 4.0 Gallery, Dumbo, NY
Portals: RISD Graphic Design Triennial, Woods Gerry Gallery, Providence, RI
Interview with Laura Brown / The Brown Daily Herald
Emma is always looking for opportunities to exercise her curiosity and create community through collaboration. Currently, she is accepting freelance inquiries.
is a graphic designer, typographer + creative director based between Copenhagen, Denmark and Brooklyn, New York. Emma is a multi-disciplinary thinker, creative, and problem solver. Her approach to design is generative, dynamic, and often multi-faceted. Many of her design endeavors explore themes of experimentally, print-ness, design for surface, and variation in modes of making.
Emma enjoys building identity systems, working with type and layout, dabbling in 3D rendering, and all things print. Her professional experiences span across creative agencies in advertising and design, art direction for global and luxury brands, in-house digital design, and editorial design for print.
Emma holds a BFA in Graphic Design from the Rhode Island School of Design.
Emma is also a MA candidate in Graphic Communications at the Royal Danish Academy.
Most recently, Emma was at ELLE Magazine (US).
She is also a ceramicist and contemporary painter.
Emma is currently based between Copenhagen, Denmark and Brooklyn, New York.
CURRENTLY
SONDER Ceramics
PREVIOUSLY
ELLE Magazine
Rag & Bone
Chandelier Creative
Baron&Baron
CM(WHY)K Inc.
Black Math
Martha Stewart Living Magazine
Previously, Emma has worked with clients such as rhode, Dior Magazine, Mugler, Louis Vuitton, Zara Home+, SKIMS, Neiman Marcus, NARS, and Khaite.
AWARDS + SHOWS
Lamar Dodd School of Art C-U-B-E Gallery, Athens, GA
Sort Later, Woods Gerry Gallery, Providence, RI
Gonda Fund Awarded Recipient
Sounds About Riso 4.0 Gallery, Dumbo, NY
Portals: RISD Graphic Design Triennial, Woods Gerry Gallery, Providence, RI
Interview with Laura Brown / The Brown Daily Herald
Emma is always looking for opportunities to exercise her curiosity and create community through collaboration. Currently, she is accepting freelance inquiries.