01 ERLEICHDA 12/22

Erleichda Regular is an elegant yet dually chiseled Latin serif textface which obtains many of its unique features based upon the bestselling novel “Jitterbug Perfume” by the prolific American author Tom Robbins. “Jitterbug Perfume” spans multiple centuries, following a Seattle waitress, family operated parfumerie, and an ancient king. As time spans, each character seeks an old perfume bottle which is thought to hold the secrets to life everlasting. Robbins effortlessly combines realism with fantasy to tell this epic tale and was the main inspiration behind this textface.

This textface features sturdy serif structures and delicate, narrow strokes. Among the many features, most prominent are the unique, triangular terminals and non-traditional counters. Erleichda is designed to be as light-hearted and full of surprises as the novel itself. The name Erleichda summarizes the main message of the novel; a fictional 8th century Bohemian phrase for the term “lighten up.”

This typeface is a work in progress. Revisions, more weights, and additional characters are currently being developed. The type specimen book was created by Richard Lipton’s Fall 2022 Type Design course, printed by Max Beidler and Jacob Hwan Lee, assembled by Emma Noel, Max Beidler, and Matthew Cuscheri. The cover was designed by Hope Wisor and debossed by Jessica Perkins. 

In Use: Print-ness, Issue 1

Released: 2022
Version: 2.1
Classification: Text Serif
Family: 1 Weight

is a graphic designer, typographer, + creative director currently based in New York, New York. Emma is a multi-disciplinary designer, creative, and problem solver. Her approach to design is generative, dynamic, and organized. Many of her personal design endeavors explore themes of experimentality, print-ness, design for surface, and variation in modes of making.

Emma enjoys creating identity systems, designing type, dabbling in 3D modeling, and all things print. Having expirience in various pockets of the industry, she is well versed in editorial print design, agency life, and now in-house digital design.

Emma holds a BFA in Graphic Design from the Rhode Island School of Design.

Emma is currently at Rag & Bone as the digital designer. Emma is additionally a ceramicist and contemporary painter.

Emma is always looking for opportunities to strengthen and develop her design skills, exercise her creativity and curiosity, and create community through collaboration. Currently, she is accepting freelance inquiries.

Emma is currently based in New York, New York.

Rag & Bone
Chandelier Creative
Baron & Baron
Black Math
Martha Stewart Living

Previously, Emma has worked with clients such as Dior Magazine, Mugler, Louis Vuitton, Zara Home+, rhode, SKIMS, Neiman Marcus, NARS, and Khaite.

Rag & Bone
SONDER Ceramics

Chandelier Creative
Black Math
Martha Stewart Living Magazine

Lamar Dodd School of Art C-U-B-E Gallery, Athens, GA
Sort Later, Woods Gerry Gallery, Providence, RI
Gonda Fund Awarded Recipient
Sounds About Riso 4.0 Gallery, Dumbo, NY
Portals: RISD Graphic Design Triennial, Woods Gerry Gallery, Providence, RI
Interview with Laura Brown / The Brown Daily Herald

Explore tags: Editorial, Publication Design, Identity Design, Branding, Exhibition Design, Type Design, and Web Design.